A copywriter by trade, Tony believes all great creative is based on strong insights and simple yet breakthrough executions. Until recently, he was Executive Creative Director at Saatchi & Saatchi, heading up the global Crest account for Procter & Gamble. Before joining Saatchi, Tony was a founding partner at Our Man In Havana, an advertising boutique in New York, voted Small Agency of the Year by Advertising Age and one of America’s fastest-growing companies by Inc. Before starting his agency, Tony spent time at such well-respected shops as Wieden & Kennedy, Ogilvy & Mather, BBDO and Deutsch. He has taught advertising in Columbia University’s Graduate Program in Strategic Communications and has won numerous industry awards